Small business owners depend on loyal repeat customers. Big chain companies can afford to lose a few customers. Mom and Pop shops can't. They work long, hard hours. They put their heart into their products and services, and that passion often makes a noticeable difference in the quality.
Buying local might cost a little more than purchasing from a chain store, but it's good for the local economy, because those business owners return the money to our community through their purchases and giving.
That being said, I don't buy local simply for the sake of buying local. If I get lousy service, or a mediocre product, I'm certainly not going to continue to patronize a local business. But when I find one that excels at what they do and engages me, and views me as a person, not just a dollar sign, you can bet I'll be back!
Lee Alanouf is awesome. He'll spin and toss the pizza dough and put on a show for us. He remembers our "usual". He talks to us while he's working and doesn't make us feel like we're interrupting.
Do you buy local? If so, what are your favorite shops?
